Destiny or Design ~ Choose to Succeed

Choose to SucceedLife is not something that just happens to you, something you are powerless to do anything about. You have choices. You can make the choice to succeed. It is never too late to improve your life and implement the changes that are going to lead you to your ambitions.

I don’t profess to have all the answers, but below I’ve highlighted a few areas to focus on that will help you be more successful in whatever you choose to do.

1.        Have a Plan

‘Fail to plan and you plan to fail’ as the saying goes.

Where do you want to be in 5 years? What steps do you need to take in order to get there?

a)      Work out a goal

b)      Plan how to achieve it

c)       Break it into small tasks

d)      Introduce a time frame and make a timeline that works for you

e)      Work out what the key barriers are

f)       Stick to the timeline as much as possible

g)      Measure your progress

2.       Learn Lessons….Fast

It’s never easy to admit you’ve made a mistake, but it’s a crucial step in learning, growing, and improving yourself. Admission of a mistake, even if only to yourself, makes learning possible by moving the focus away from blame and towards understanding. Wise people admit their mistakes easily. They know that they can only make personal progress when they do.

Success in learning from mistakes often requires involvement from other people, either for advice, training or simply to keep you honest and give you feedback. A supportive friend’s or mentor’s perspective on your behaviour will be more objective than your own and help you identify when you’re in denial!

Consider your actions from other people’s perspectives. Think about what you did and whether you made a good decision given the information you had at the time. Evaluate your strengths and weaknesses, analyse your approach, and be honest with yourself about whether you had the capabilities to avoid mistakes. This ruthlessness will allow you to see more clearly and understand what you should have done instead.

No amount of analysis can replace confidence in yourself. When you’ve made a mistake, especially a visible one that impacts other people, it’s natural to question your ability to perform next time. But you must get past your doubts. The best you can do is study the past, practice for the situations you expect, and get back in the game. Your studying of the past should help broaden your perspective.

3.       Never Give Up

Winston Churchill gave a speech in 1941 to a group of school children, that still holds true over 70 years later:

“The pessimist sees the problems in every opportunity. Whereas the optimist sees the opportunity in every problem. Never give in, never give in, never; never; never; never – in nothing, great or small, large or petty – never give in except to convictions of honour and good sense”

There is no way around it: sometimes life gets hard. Obstacles can seem insurmountable. But success is often the result of pushing through these problems. People who find success rarely have an easy path but their willingness to persevere helped them to eventually meet their goals.

There are few things that will drive you toward success as quickly as a strong work ethic. People notice when others work hard. While working hard isn’t a guarantee that you’ll become a Chief Executive or a top sports person, it certainly doesn’t hurt. Few successful people got to where they are by sitting back and doing nothing, as it’s often a hard road to the top.

4.       Learn to Communicate

Good communication is not an easy process and it can take a lot of practice. However, if you are able to develop self-awareness and work towards clearly expressing your feelings and develop your listening skills you will be on your way to becoming an effective communicator which will undoubtedly have a positive and long-lasting impact on all your personal and professional relationships.

Look out for the upcoming post dedicated to Communication – Communicate or Fail

5.       Set Challenging Personal Goals

Goals need to stir your emotions in order to motivate you to do whatever it takes to accomplish them thus the importance of setting challenging goals. By increasing the level of challenge you set yourself, you can also increase your motivation to accomplish the given aim, particularly when you know that the achievement of this goal will result in a positive outcome for you and your financial security. Every time you set a new goal try to make it a challenge that is not that easy to accomplish, but still reachable and realistic.

6.       Believe in Yourself

If you believe it, you have a better than average chance of achieving it. Few successful people got where they are by having a low opinion of their abilities. Before anyone else can believe in you, you have to believe in yourself and your ability to achieve what it is you want to achieve. Those who are confident are often more successful as leaders, regardless of the field, and chances are you can’t name too many leaders in business, politics, or any other field who don’t have this quality.

7.       Choose your Role Models

I’ve been really fortunate in my life to have known a number of very bright people, from different industries, backgrounds, cultures and time zones. I’ve not really formalised too many of these relationships as ‘mentors’ or consciously as ‘role models’, but I have worked hard with these relationships to learn more and more about business, people and success.

The people you choose to adopt as your role models or mentors throughout your life can be virtually anyone whom you respect and from whom you believe you can learn something towards your goals. It could be a co-worker, your manager, a friend, a customer….anyone who you believe you can learn from. As you select a person, you’re looking to obtain new knowledge or emulate some aspect of that person’s success – you’re not trying to actually become that person. Throughout your personal and professional life, you will evolve and your mentoring needs will change.

8.       Be Positive

Many people believe that success will make them happy.  They work long hours, sacrificing time with family and friends, because they are convinced that they will find happiness when they finally achieve success.  But according to research in positive psychology it is the other way around.  Being positive makes it more likely that you will be successful.

Positive attitude is not only about choosing to have a good outlook through good times and bad, but also about learning to love what you do. I have observed that outstanding business people are successful because they deeply love their work. The achievers of this world know that if you can learn to love your job, you’ll be more productive, more creative, and more content. Think of most successful people you know, and you may agree that most are passionate about what they do, are rarely affected by negativity, and tend to enjoy their work. I know for certain that the better your attitude the better your work and your life will be for you.

9.       Recharge the Batteries

While there are many people who are financially successful, there are many that don’t really have much balance in their lives. Balance really is an essential component to a happy life. After all, what does money mean if you’re lonely or miserable? Giving the mind time to relax, step away from work and responsibilities, and just enjoy life can actually lead to greater success as a rested mind is better able to think quickly and be creative.

Easier said than done. Believe me, I know. But in a 24-7 world, a work-life balance is no longer a nicety but a necessity, for organisations and individuals. The reality is that humans don’t have Intel inside and unlimited energy, only caffeine. Without proactively managing your downtime the result will be stress, burnout, illness and increased anxiety —all of which reduces chances of success at home and at work.

Everyone has different ways that they replenish their energies, be that through exercise, art, religion, reading and so on. Make sure you find yours and make time for yourself.

10.   Build and Nurture Your Network

You never know when you’ll need to tap into your network of contacts on your path to success. You may find a previous post (Business Networking – It’s not ‘what’ you know…) useful.

Choose to Succeed11.   Take a leap of faith

If someone invited you to go sky-diving, would you go?  If you were offered a top job in an industry that was unfamiliar to you, would you accept the position?  Whether it’s a fear of heights, a fear of the dark, or a fear of public speaking, we have all experienced fear. Perhaps the biggest fear for many of us, is a fear of failure.

But if we never try, how will we know the outcome?  So many people worry about what will happen if they fail, that they lose sight of what could happen if they succeed. Fear can keep us from moving forward. Consider the missed opportunities in your life. Think about the relationships you didn’t pursue, or end. Think about the career opportunities you allowed to pass you by because you were more comfortable with the status quo. Think about the dreams and goals you once had, but are now stuffed down into a seemingly unreachable place in your memory. Imagine if you had taken a leap of faith.

A leap of faith is just that – a leap from what you know and trust and to the unknown. Frequently, personal growth lives on the other side of the leap – try it!

12.   Be Open to New Experiences

An old proverb says, “If you always think the way you’ve always thought, you’ll always get what you’ve already got.”

You may conclude that the converse of this is therefore: If you want something that you’ve never had, you’ve got to do something that you’ve never done.

To achieve continued success, you must open yourself up to new learning experiences that may make you feel uncertain at best and incompetent at worst. Remember that those feelings are temporary and a prelude to greater future.

13.   Be Accountable

If you do what you say when you say you’re going to do it, people will trust you because your word will mean something. This can be a big deal when it comes to getting promotions, managing others, or even negotiating business deals. Honesty, integrity, and fairness are all aspects of personal accountability worth working on and will help others view you as more responsible and dependable.

Thanks for taking the time to read this post. Would love to hear any comments or feedback.

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The Brand New, Brand You! ~ Part 5

Reinforce - Brand New Brand YouIn the fifth part in the series of The Brand New, Brand You, I will be covering the fourth step in the START process in Brand New, Brand You, Reinforce.

Now that you have started to establish the Brand New Brand You, it is important that you continually reinforce your personal brand. In this post I’ll focus on some key pointers that will keep Brand You fresh and at the front of people’s minds.

1. Deliver + 1%

This may seem obvious, but the best way to reinforce Brand You is to DELIVER. Whatever your role, if you consistently deliver to time, cost and quality expectations you’re reinforcing your personal brand. Delivering the extra 1% is how you will really differentiate Brand You. What do I mean by 1%? In short, exceed expectations. Going ‘the extra mile’ will get you noticed – by your managers, by your peers and by your customers.  That doesn’t mean that you necessarily need to put in long hours every day, although sometimes that might be the case. In my career, I have found that ‘Rising Stars’ have gone the extra mile by:

Demonstrating a ‘Can Do’ attitude – People that embrace change initiatives, find ways around problems, take ownership of tasks through to conclusion and are passionate about their job make a difference and are invaluable to high performing teams.

Being a self-starter – People that spot an opportunity to fix a problem, come up with the solution and implement it effectively drive continuous improvement helping their team be more effective and / or efficient.

Continuously looking at ways to improve themselves – People that consistently ask questions with a view to improving themselves, ask to be involved in key initiatives and drive their own personal development planning are often ‘stars’ of the future.

Always thinking of their customer’s needs – People that can think beyond the specific task and ask themselves about why they are doing it in a certain way and putting themselves in their customer’s shoes. By doing this they may change or enhance the delivery or even change a process for the better.

Helping others – People that continually support their colleagues in delivery not only help their teams achieve but build a strong reputation with their peers and help build strong professional relationships.

Putting themselves forward for new projects – People that work beyond their job descriptions and volunteer for those important projects that often come up and just need to be done.

2. Express yourself and your passions

Being confident in communicating with your peers, managers, customers or your network is a very important part of reinforcing Brand You. It’s not something that comes naturally for everyone, myself included, but is something you should practice at every opportunity. Try to put yourself into situations that require you to speak about your views and passions; whether that be key meetings internally or speaking at external meetings or events and with new people you bring into your network.

Remember to be consistent with your brand values and your vision statement. Plan in advance to ensure that you make the most of the opportunity and that you present yourself effectively.

3. Build influence with key stakeholders

Who are the key people who could influence your career for the better? Who could be an advocate for the Brand New Brand You?

Understanding the answers to these two questions will help you understand where you need to exert effort in reinforcing Brand You. As long as you have identified the right people, building strong relationships with these individuals will have a positive impact on your career. Below I’ve highlighted some areas that you may want to spend some time thinking about before you engage with stakeholders.

a) Be patient. Building strong relationships and influence takes time and could take months or longer.

b) Be respectful. It is highly likely that the stakeholders you have identified are more senior than you and are likely to be extremely busy people. Be respectful of their time and position when making any requests of them.

c) Be committed to the stakeholders’ success. By gaining an understanding of what is important to them professionally, you can then potentially support them in achievement of their objectives.

d) Be able to put yourself in their ‘Shoes’. Often, concerns will not be vocalised, particularly if there’s not yet a degree of trust in the relationship. Try and see the world from your stakeholders’ perspective and anticipate how a particular stakeholder may respond to what you have to say. By addressing concerns from their perspective before they raise them you will start to build trust and will help you progress your ideas or proposals.

e) DELIVER (No apologies for mentioning ‘Deliver’ twice in this post!). Whatever you agree to do for or with your stakeholders, make sure you deliver against your promises. Nothing will hurt brand you more than non-delivery.

4.  Join like-minded people

A key way of building your network and Brand You is to join professional organisations.  It is better to belong to fewer organisations and take an active role (board position or volunteer role)  than to belong to many with superficial connections to the membership.  Truly participating allows you to get to know people and build strong, enduring relationships.

If there isn’t a professional organisation that feels right to you, create one.  It can be a physical organization or a virtual one. Being the founder of the organisation gives you instant credibility with your entire membership and an opportunity to define and evolve it. And with the opportunity to build private social networking groups on the web, it’s as easy as it is valuable.

5.  Volunteer

Volunteering is a great way to build professional relationships while contributing to the community. Take a volunteer position that allows you to use your strengths or develop new skills. Your network will grow along with your sense of fulfilment and accomplishment.

 6.  Continue to create and grow your online content

In Part 4 of this series, I talked about contributing to industry forums, writing blogs or contributing to other blogs to create an online presence for the Brand New Brand You. Keep it up! Building an online following takes time and effort, but if you create strong content, it will start to build your credibility with your network and drive growth of your network.  

7. Keep Networking

To be truly successful building Brand You, you need to be continuously making new connections while at the same time nurturing the relationships you have. Remember, if you take the attitude that it is about you, you will be less successful in retaining your network.  But if you treat your network as a group of people you serve and support, your experience will be much more positive and you will attract what you need to be successful.

That concludes the fourth step in START. Good luck with Reinforcing Brand New, Brand You  – let me know you get on!

In the last post in the series of The Brand New, Brand You, I will be covering the fifth and final step in the START process, Test.

If you missed the first  four posts of The Brand New, Brand You please click Part 1, Part 2, Part 3, Part 4

The Brand New, Brand You! ~ Part 3

Brand ToolkitIn the third part in the series of The Brand New, Brand You, I will be covering the second step in the START process in Brand New, Brand You ~ Toolkit Development.

START – Toolkit Development

What tools will help you deliver your brand to the outside world and what do you need to have in your own toolkit to drive the success of Brand You? In this post I’m going to start with the basics.

Your Curriculum Vitae – CV

You cannot underestimate the importance of a good CV. This is your first impression and your chance to capture your potential employer’s attention. It does not matter what job you are applying for – whether you want an entry-level position at a sales office, or a more senior position in a large business, you have got to have a good CV, otherwise you are not even going to get your foot in the door.

Its purpose is to list your accomplishments, your skills, and your qualifications, especially as to how they pertain to the job for which you are applying. You have to show your prospective employer that you are right for the job. Not only that, but you have to outline your experiences and your successes – otherwise, how will he or she know that you are truly qualified for the job? Furthermore, the document also serves as an indicator as to how well you can communicate and how good you are at organisation.

Most importantly, remember to keep it short. It should be a maximum of two pages, in total. By all means build up a bigger personal portfolio document where you can capture all the detail from your career that you can draw upon for interviews and more detail should a potential employer need them.

When applying for a specific advertised role, always customize your CV. Follow the word choices that the company uses, focus on the credentials that this particular employer values most. And if you don’t know what those are, ask and find out!

In Part 2 of Brand New, Brand You I talked about the importance of understanding how you can differentiate yourself from others. What are your Unique Selling Points for this position? Show how you can make / save the company money and show how you can resolve the problems that they have.

Don’t lie! Some people think that by putting little or bigger white lies in their job history, lists of successes, courses, training and experience – they will get away with it. You won’t. And that goes for your referees also. Your interviewers will check you out. They will check your qualifications, then referees, then work history, they will check everything. They are used to people lying to them, despite the pleasant smiles you may see. It’s all part of their job to pick the best candidate.

One final point – CHECK IT OVER before you send it out! Check it for spelling, grammar, dates, formatting and against the role profile. Then ask someone you trust to check it again. You would not believe the number of CV’s I see every year with spelling mistakes, unfinished sentences, incorrect dates and horrible grammar. Point made.

Online CV’s

There is a difference between a paper CV and an online CV as far as readability is concerned.

Some people make the mistake of just copying and pasting their hard-copy CV’s into an online format. It’s better to consider an online CV as a completely different resource and take advantage of some benefits that it offers.

a. Use bulleted lists – This holds true for paper resumes as well, but large blocks of text are even harder to read online. People tend to scan content online more than they do in hard copy.

b. Break text up with headers – Headers make CV’s easier to scan and make keywords stand out more for the reader.

c. Hyperlink text – If you’ve written articles online, have been published in some way or you’ve developed your own blog, hyperlink the title in your CV to save the reader some trouble of copying and pasting the URL into a browser.

Read!

No matter how much you already know, you can always learn more. In Part 2 you went through a process to discover your values, passions, differentiators and your Brand You Vision. You need to think about what you need to learn, and develop a strategy to accomplish that. To enhance Brand You keep learning and reading everything you can to give you an edge in your field.

Use any ‘down-time’ in your day, on your way to and from work or at lunch, to catch up on the latest news from your industry or field of interest. I’ve found a good way to collate useful information quickly is to set up newsfeed dashboards on iGoogle or using Google Reader. This takes a little time initially, but does allow you to dip in and out, throughout the day to keep updated on the latest from your industry. Another great online tool is Alltop. You can select from thousands of categorised newsfeeds and personalise a homepage of all your favourites. This is also available on mobile devices so that you can pick news up on the move.

Email Address

Your email address is an important part of your personal brand, especially when you’re in any correspondence with potential employers. If you can afford it, and it really isn’t that expensive, try to buy an appropriate domain name. Yourname@yourdomain.com does portray a professional image and if you decide to build a website or blog (See Part 4) you can use the domain for that too.

Gmail is an accepted alternative, but again try to keep your address to firstname.lastname@gmail.com if you can. Hotgirl435@gmail.com or LoveBieber25@gmail.com really don’t create a professional persona!

Business Cards

If you don’t already have business cards with your current role, or want to build Brand You outside of your day job, then getting business cards printed is important, especially for networking events or job fairs. There are plenty of online resources that you can use that deliver high quality products such as Vistaprint out there. Keep the design simple and professional and limit the number of contact methods you use. Try and make the design fresh and different to make it distinctive.

Build your Profile and Network

Six degrees of separation works – the people you know, know people, who know people. Everyone you encounter has someone in their network with the potential to help you. The best relationships are formed by way of “introductions” or “referrals.” Everyone you meet has someone in their network who may be a potential client, supplier, employee, or employer of yours sometime in the future.

LinkedInJoin LinkedIn

As I’m sure you’ll be aware, LinkedIn is THE business networking resource on the internet with approximately 150 million users worldwide.

It complements your fundamental networking skills in building relationships of value which you would use with people you interact with in person. It offers you a world-wide connection, a way to personally brand yourself, make contacts for jobs, and have a chance to acknowledge good people throughout your past and interact with like-minded business people from you industry or with your interests.

A few steps to get started and make the most of LinkedIn:

1. First of all sign up if you have not already. The basic service is free.

2. Fill out the entire profile – Include as much information in your profile as you can.

a. Add your photograph – Elementary you might say, but do you have a professional picture uploaded or is it a random picture you copied from Facebook? As the photograph space on LinkedIn is small, you want your picture to be a head shot taken in a professional environment with no distractions in the background. Take a good look at your picture today and ask yourself what an employer’s first impression would be.

b. Employment History – A basic field that needs to be filled out properly. Transfer your CV data to LinkedIn and make sure you get all dates correct. Include all jobs you have had, unless it’s more than ten, in which case you only include the most important ones.

c. Summary – This section is often overlooked. In the summary section you want to put your elevator pitch (If you haven’t got one – See Part 3 of Brand New, Brand You! Coming soon.). Write who you are, what your skills are and most importantly what you can do for the reader. Always think how you can add value and structure your skills and experience with bullet points to make it pleasing on the eye.

d. Specialities – Another overlooked section, mainly because nobody knows what it means. The specialities box allows you to throw in all the keywords that reflect your experience and skills. The beauty here is that every keyword is searchable, meaning you increase your chances of being found by recruiters.

e. Recommendations – Endorsements from peers, customers and managers are essential for your job search. Although not a knock out factor in the early stages of a hiring process, it can be a deciding factor at the last stage. If there are two final candidates for a job, the number and quality of LinkedIn recommendations can be the decider. Get two to three recommendations per job you have had if you can. Aim high and ask previous managers and other people with impressive titles as it will look better on your profile.

3. Connect, Connect, Connect – Think about people of value from your past who you might want to link with. Search for their names and invite them to reconnect. Then take the time to write them an endorsement (even a sentence is good). Your name is tied to this so make sure it is authentic and also reflects well on Brand You. If you keep doing this and helping people your own endorsements will grow over time and be well-earned. Endorsements of you initiated by others are obviously best. You really don’t want to ask for an endorsement unless you are clear they would love to give you one and are simply looking for an opportunity.

4. Jobs, Groups, Companies and more – I’ve walked you through the basics, but LinkedIn has much more to offer you. Take some time to explore other areas of the site and get involved. Follow Companies you’re interested in – either your competitors, your customers or prospective employers. Join Groups so that you can LinkIn with other like-minded people and contribute to discussion threads. Lastly, many companies are now using LinkedIn for their main route to source new employees. Use the advanced search function within the jobs section to get the most of your searches.

NetworkingNetwork the old-fashioned way

One tremendous tool to help build and promote your personal brand is to learn how to Network. Make your way to high level networking events. Before you arrive, set a goal to make a few quality connections at the event. Find out what you can do for the people you meet. Great business networking is about helping others and building lasting connections, and you don’t have to contain your networking to just events. When you get home, add your new contacts to Outlook, Facebook and LinkedIn. Help these people connect with business opportunities, employment leads and personal resources. Try to keep in touch with your network. Send them useful information, introduce them to some of your network and make sure you meet up every now and then. Individuals with a strong network of real connections don’t have to interview for future jobs, they get business opportunities and they have a ‘safety net’ if a real need arises.

That concludes the second step in START. Good luck with developing your Brand New, Brand You Toolkit – let me know you get on!

In the next post in the series of The Brand New, Brand You, I will be covering the third step in the START process, Articulate. This post will give you some ideas about how you market the Brand New, Brand You.

If you missed the first two posts of The Brand New, Brand You please click Part 1 and Part 2.

Business Networking – It’s not ‘what’ you know…

Business NetworkingYou would be amazed at the number of people who still don’t understand the importance of networking. Building relationships is crucial – there are many smart, talented people who don’t progress as much as they would hope in their career because they are not visible to the “right” people. Use every opportunity to build relationships with a diverse group of people at different levels in organisations pertinent to your business or your career. When you meet people, one introduction isn’t enough – maintain contact with them – that’s how relationships are formed – over time – not just by one meeting.

Six degrees of separation works – the people you know, know people, who know people. Everyone you encounter has someone in their network with the potential to help you. The best relationships are formed by way of “introductions” or “referrals.” Everyone you meet has someone in their network who may be a potential client, supplier, employee, or employer of yours sometime in the future.

Online vs Offline networking – Which should you do?

In today’s world you need to do both! In my line of business, there is no substitute for good regular face to face contact with your key clients, suppliers and colleagues. I can really build powerful relationships much more quickly in this way. That being said, I’m a big user of LinkedIn and more recently Twitter  (see below) – both of which help me keep in touch with key contacts and influencers wherever they are in the world. I also use them to keep on top of what my contacts are doing, help them spread the word on important technology or business news and help target new markets and customers.

Facebook, Twitter, LinkedInOnline – There are many business networking sites out there, but those below are, by far (in my view), the easiest to help you get started:

1. LinkedIn – With over 100 million users worldwide and 5+ million in the UK, LinkedIn is one of the easiest, and arguably best, ways for career-minded professionals to connect. But it’s far more powerful than just an online CV. Use LinkedIn effectively and you can reap the rewards for your career – from being head hunted to closing business deals and establishing yourself as an expert in your field using Q&A and Groups. By upgrading your subscription you can also use LinkedIn to target customers or new contacts. I’ve found that once you get over a couple of hundred contacts, it has really come into its own and has helped me to connect with numerous new suppliers and potential business partners.

2. Twitter – I personally have found Twitter to be more effective than LinkedIn in growing my professional network. This is mainly because on LinkedIn, I generally only add colleagues and business contacts I have already worked with in the past or know personally. You are free to follow anyone on Twitter you want to connect with that may have similar or common interests. Therefore, Twitter will help you find and network with new people worldwide. When you are using Twitter For Business Networking it is important to remember to use it consistently to share your expertise, build your credibility, and take an interest in others. Many people make the mistake of immediately pushing products and services which results in alienating their followers.

3. Facebook – Whilst Facebook is primarily seen as a consumer social networking site, over the last year or so more and more businesses are setting up pages for people to ‘Like’. Thousands of well-known brands are interacting with their customers for service queries and publishing breaking news on product or services.

4. Plaxo – Whilst not really a ‘networking’ site, Plaxo provides automatic updating of contact information. Users and their contacts store their information on Plaxo’s servers. When this information is edited by the user, the changes appear in the address books of all those who listed the account changer in their own books.

Business NetworkingOffline – In the UK, there are many organisations that you can join that will help you build your business network – BNI, British Chambers of Commerce, Institute of Directors. All of these organisations have regional networking events.

Regionally in Yorkshire and Humber, UK We are extremely lucky to have a number of great networking organisations in addition to those mentioned above:

1. Yorkshire Mafia – Is an online and offline organisation that offer regular face to face informal meet-ups around the region – It brings together executives and stakeholders from the Yorkshire Business Community to meet, network, share experience, learn, build relationships and ultimately trade.

2. Techmesh – IT & Telecoms business to business (B2B) networking events, receive business development support, professional skills development and professional services provision. Business networking events feature global IT & Telecom keynote speakers and are held in Leeds, Sheffield, York and Hull on a monthly rotation.

3. Hull Bondholders – The Bondholder scheme in Hull is fundamentally about bringing businesses together to raise Hull’s profile and change its image, providing a positive context in which Hull’s businesses can operate. It’s also a fantastic networking opportunity for business people from businesses of all sizes to meet and explore business opportunities.

Some tips on Face to Face Networking:

1. Have a plan – Do you know who will be at the event? Find out if you can. Who do you really want to meet? Do a bit of online research about the people / companies you wish to engage with or ask around your own network as to key people you should meet.

2. Arrive early – people are more likely to approach you if there are fewer people in the room and you can get better visibility of who is arriving.

3. Don’t be shy – Introduce yourself simply by saying something like – ‘Do you mind if I join you?’

4. Be interested – in what the other person has to say. Ask lots of questions about them and their business.

5. Don’t sell – Networking should not be about the hard sell, although opportunities often present themselves and that’s ok. Networking is all about building relationships.

6. Business Cards – Ensure you have enough! Ensure you exchange business cards during interactions (or ‘bump’ your iPhones!)

7. Follow-up – a quick email or a personalised LinkedIn request following the event is key to keeping the relationship going.

8. Follow-up some more – If you feel that you made a good first impression with someone and you got on well, keep in touch.

9. Keep it up – you’ll be amazed after attending a few events the number of people who will start to recognise you and actively engage, especially if you’ve kept in touch.

Good luck with your networking…..Let me know how you get on!

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